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The company offers an option to submit bookings online at www.tatanano.com. Within 60 days of the closure of bookings, Tata Motors will process and announce the allotments of 1,00,000 cars in the first phase of deliveries through a computerised random selection procedure. These allotments will be price-protected for the launch prices till delivery of the cars but the booking amounts will not bear any interest for customers. Deliveries of the car will begin in July.Applicants have the option to retain their booking deposit, even if they do not get allotment in the first phase. Those who choose this option will be eligible for interest on their deposit, effective from the date of allotment of the second phase, at 8 per cent for the retention period between one and two years and 8.75 per cent for over two years. Allotment of retainees will be simultaneously communicated along with the allotment of the first 1,00,000 cars.

To cash in on the huge interest Nano has already generated, Tata Motors has charted out an innovative marketing strategy that involves unconventional practices in booking, financing, merchandising and advertising.

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As The Nano is being readied for its launch Tata Motors have applied for patents for its 37 inventions that are used in the production of this 1Lac car.

The company spokesperson said “As far as the Tata Nano is concerned, 37 inventions have been filed for patent protection so far to cover all the innovations in the car. We are also considering filing IPs on Nano in overseas locations at an appropriate time… Most of the patent applications filed before 2007 have already been granted.

Further, nearly one-fifth of the patent applications are in the process of getting protection in other countries based on the marketing portfolio, scope of invention and costs involved in protection and enforcement”.

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